Lithographic posters became popular during the industrial revolution, particularly in France. This era was called the Belle Époque (Beautiful Era). From 1880 until before the World War 1, people enjoyed peace and merriment through visual arts and theatrical performances. Illustration and graphic design flourished during this period – particularly posters. French posters became extremely popular, and they were used by businesses to advertise their products. Jules Cheret started printing color posters using chromolithography, and his subjects often portrayed the image of an ideal woman, ideal life, and the Parisian nightlife. Cheret and other artists during this era also started creating posters ideal for home displays.
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