A three-stone lithographic process was developed by Jules Chéret. This allowed artists to achieve nearly every color imaginable by using only yellow, red and blue stones. It was a difficult process but remarkable texture and color intensity with nuances and sublime transparencies were able to be achieved.
It was in Paris during the 1870s that poster production became the primary means for mass communication throughout Europe and America.
The Streets of Milan, Paris, and Berlin were decorated with advertising art ,and by 1890, the poster craze came into full swing.