It seems like most travel agencies feature the same décor. This gets fairly boring for travelers. You don't want people to think that you are just like every other travel agency. You want your travel agency to stand out. You want something to set your agency apart from the competition so that customers can remember you and come to you for their travel needs. One way to do this is to get creative with your office's décor. You can do this by using vintage travel posters in your travel agency instead of bright commercial poster advertisements.
Find Destination Travel Posters From Some of Your Best Selling Locations
If your travel agency specializes in trips to Europe, you don't want an office full of travel posters from the Bahamas. Instead, find travel posters that show off the beauty of Europe. Some of the available posters may show buildings and other attractions that aren't there anymore. If this is the case, you can use these posters as a subtle reminder of how quickly things can change. This will set an undertone of urgency in the office that can encourage perspective clients to go ahead and book that dream vacation before the world has events that make it even more difficult to travel. Almost every location in the world, especially those that have been popular travel destinations for a long time, has travel posters available.
Use Travel Posters to Depict Modes of Travel
Vintage posters that depict trains, ships and airplanes are excellent additions to the destination specific travel posters. In some cases, a client may see one of these methods and decide that they need to find a vacation based on the mode of travel. While that won't likely happen for airplanes, you may be able to sell some cruise packages aboard intimate ships or train explorations. There are some people who associate older modes of travel with the simplicity of past eras. They tend to gravitate to those types of travel as a way to relax and unwind.
Tips for Choosing the Best Travel Posters
When you are choosing travel posters for your travel agency, you don't want to just pick posters randomly. There are some posters that may actually discourage people from purchasing travel packages from you, so you must choose carefully.
Don't choose travel posters that have a negative feel. While it may seem like a good idea to get travel posters of New York City that include the World Trade Center, there are some clients who may not appreciate your agency trying to commercialize an event that caused so much pain and devastation.
Choose travel posters that are bright and colorful. If you want some of the older travel posters, you may not be able to get them in color. You can still use black and white vintage posters, but use them sparingly as an accent for brightly colored posters. People associate bright colors with fun. You can choose muted colors for some of the posters to foster a sense of relaxation.